Why does your hair suffer after showering?
In the shower, your hair is exposed to three invisible but repeated aggressions, even when you don't wash it.
💧Water and steam
Hot water opens the hair cuticles and causes the hair to lose its natural moisture . The result: drier, duller hair that is more prone to frizz.
🔁 Friction
Traditional hair caps (plastic or fabric) create direct friction with the hair fiber. This repeated friction weakens the hair, promotes breakage, and distorts hairstyles.
🌬️ Ambient humidity
Even without direct contact with water, steam penetrates the hair and ruins hairstyles : loosened curls, blow-drying to be redone, flattened volume.